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From the Guide

Decades in St. Augustine, the Guide knows the places that matter.

Together with his dog, Elvis, the Guide spends his time combing the St. Augustine streets, drawing inspiration from the beauty around us. It's a magical city, and we'd love for you to take some of it home with you.

460+ years
worth wearing.

St. Augustine souvenirs, apparel and local gifts, printed to order in the USA.

Ghost Tour Lighthouse St. Augustine Unisex classic tee
Design of the Week

Ghost Tour Lighthouse St. Augustine Unisex classic tee

Something spooky glows over the Old City on this tee. Vintage carnival-poster style lettering spells out 'Ghost Tour' above a full harvest moon, while the black-and-white spiral lighthouse rises from a tangle of gnarled oaks and Spanish moss with bats circling the beam. A weathered banner reads 'St. Augustine FL' beneath the keeper's houses, and a little skull grins from the purple scrollwork below. Perfect for haunted history fans, late-night lighthouse lovers, and anyone who likes their souvenirs a bit on the dark side.

S–3XL · from $19.00

Fresh off the Press

The collection · 8 plates

St. Augustine Drafting Office

The Oldest City, drawn as architecture. Plates of the landmarks as framed posters and framed canvas, made to order.

Enter the Drafting Office
Who Draws This Stuff

The question of the hour - is it AI?

It's AI, and I'm proud of it. While a lot of people are busy fighting these tools, I'm using them to build something that would've been impossible for one person a few years ago. Every design starts with a local story, planned, picked and refined by someone who knows St. Augustine inside and out. Sometimes that means creative liberties, like putting the marble lions right into the Bridge of Lions scene, so a design captures how you remember a place, not just how a camera sees it.

Local businesses, official merch

The Brands We Carry

Brand directory →
Dispatch No. 12
Tourists buy the shirt with the fort on it. Locals buy the one about the drinking village with a fishing problem. Both of you are correct.

Locals Only

Nothing here says "Florida." It says Tocoi, Hastings, Summer Haven, Vilano. If you know, you know.

Shop Locals Only
How It Works

Made for you, one at a time.

  1. 01

    Pick a design

    Every design is inspired by Florida - the places, the wildlife, the signs and the in-jokes. Browse until one feels like yours.

  2. 02

    Choose your garment

    Tee, hoodie, tank, hat, mug or tote. Plenty of colors, sizes S through 3XL.

  3. 03

    Printed to order

    Nothing sits in a warehouse. Yours is printed once you order it, so the design stays sharp.

  4. 04

    Shipped to your door

    Straight from the press, tracked the whole way, wherever you are.

Like a design? Get it on something else.

See a shirt but prefer the design on a sweatshirt, a hoodie, a mug, a tote bag or a phone case? Most of our designs can go on almost anything we carry, in other colors too. Email us the link to the design you like, tell us the product, color and size you want, and we'll set it up for you. There's no extra charge: you pay the regular price for that item.

Email a custom request